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I race, in the sim and for real.

Racing is where I test both my films and my tools. I run an endurance team in the sim, I review gear on my own channel, and this year I took it to a real track with Sim-Lab.

Reinholdssons presents

From Sim to Real Life, with Sim-Lab

17 films, August to December 2026. I go from the sim to a real 8-hour race. Sim-Lab's founder goes for the Nürburgring 24 hours in 2027.

Ep. 2, What Sim Racing Can't Teach You

Latest, 4 Sep 2026, 3K views

Episodes so far

  1. 10 AugOfficial trailer314 views
  2. 14 AugEp. 1, It Started With a Text10.7K views
  3. 26 AugI Never Raced Until I Built Sim-Lab1.3K views, on Sim-Lab's channel
  4. 4 SepEp. 2, What Sim Racing Can't Teach You3K views
  5. 30 SepnextSim to real, ep. 3

A production of Reinholdsson Media House B.V. for Sim It Studios and Sim-Lab.

Watch the series on @simitstudiosAbout the series

8 hours at Assen

In September I raced the DNRT 8 hours at TT Circuit Assen in the Sim-Lab SLK, number 542. The episode is coming to @simitstudios.

The full grid at the start of the DNRT 8 hours at TT Circuit Assen
The start of the DNRT 8 hours, TT Circuit Assen, 26 Sep 2026. Photo: Stephan Luijcx.
The blue Sim-Lab SLK, number 542, on track at Assen
The Sim-Lab SLK, #542, at Assen. Photo: Stephan Luijcx.
A driver change beside the blue Sim-Lab SLK in the Assen pit lane
Driver change, DNRT 8 hours. Photo: Stephan Luijcx.
The crew working on the Sim-Lab SLK during a pit stop
Pit stop, DNRT 8 hours. Photo: Stephan Luijcx.
A driver in a white helmet smiling in the pit lane at Assen
Before a stint at Assen. Photo: Stephan Luijcx.
The Sim-Lab SLK on the kerbs at TT Circuit Assen
On track at Assen. Photo: Stephan Luijcx.

I run Sim It eSports Racing.

It's an endurance team in iRacing and Le Mans Ultimate. We race the long ones.

I also built the season ladder and Discord bot that run the team's season: sign-ups, points and results.

simitesports.comApply to the team
Sim It eSports Racing car at Le Mans at dusk, in-sim screenshot
Sim It eSports Racing at Le Mans. In-sim screenshot.
Sim It eSports Racing car through Eau Rouge at Spa, in-sim screenshot
Eau Rouge, Spa. In-sim screenshot.

I review sim racing gear on Sim It Studios.

It's my own YouTube channel: wheels, pedals, rigs and PC tests, plus From Sim to Real Life. The newest uploads:

The first Sim-Lab GTSL Pro reviewOwn channel25 Sep 2026, 4.6K views
See every video on @simitstudios

I film for racing brands.

Launch films for Sim-Lab's direct drive wheelbase and GT wheel, cut for 16:9 and 9:16.

Introducing the DDS TorqueSyncfor Sim-LabLaunch film, 2026, 4.9K viewsIntroducing the GTSL Profor Sim-LabLaunch film, 2026, 4.1K views

For Sim-Lab I also redesigned the YouTube channel: all 20 thumbnails in one system, plus descriptions and playlists.

Sim racing brands, teams and sponsors.

Tell me what you have in mind for the car, the channel or the team.

Email about racing

hello@reinholdssons.com, subject: Racing

Film or content for your brand, outside racing?

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