Skip to content
reinholdssonsBook a call

I'm Alex.

Alex Reinholdsson in race kit and sunglasses in the pit lane at TT Circuit Assen
Pit lane, TT Circuit Assen, before the 8 hours. Sep 2026. Photo: Mika de Wit.

I'm a Swedish filmmaker living in the Netherlands. I make films and content for brands as Reinholdssons, and I still shoot and edit most of them myself. I also run two YouTube channels: @AlexReinholdsson on filmmaking and camera gear, and @simitstudios on sim racing.

I build AI tools like CreatorScope and RoughCut because my own productions needed them. My software studio, Smedja, builds AI tools for companies.

I run the endurance team Sim It eSports, and this year I raced for real, on camera, for Sim-Lab.

for the record

Working in
The Netherlands, Sweden and Belgium
Kit
LUMIX S5 IIX, LUMIX S1 II, DaVinci Resolve
Past role
Panasonic LUMIX ambassador, 2024
YouTube
@AlexReinholdsson, filmmaking and camera gear. 35K subscribers as of Sep 2026.@simitstudios, sim racing. 15K subscribers as of Sep 2026.
Company
Reinholdsson Media House B.V., KVK 94281637, BTW NL865127493B01
Alex at his grading desk with DaVinci Resolve on two monitors
At the grading desk.

Brands I've worked with.

Fasciaklinikerna, The Fascia Guide, IMAGO, ENGIE, Thales, Learnifier, Sim-Lab, Nooh and VPG Sim.

Have a film or a tool in mind?

A call is the quickest way to find out if I'm the right fit.

Book a callEmail about racing