Skip to content
reinholdssonsBook a call

I'm Alex.

Alex Reinholdsson in race kit and sunglasses at Circuit Zandvoort
Circuit Zandvoort. Photo: Mika de Wit.

I'm a Swedish filmmaker living in the Netherlands. I make films and content for brands as Reinholdssons, and I still shoot and edit most of them myself. I also run two YouTube channels: @AlexReinholdsson on filmmaking and camera gear, and @simitstudios on sim racing.

I build AI tools like CreatorScope and RoughCut because my own productions needed them. My software studio, Smedja, builds AI tools for companies.

I run the endurance team Sim It eSports. And this year I raced for real in From Sim to Real Life, the series I make with Sim-Lab.

for the record

Working in
The Netherlands, Sweden and Belgium
Kit
RED and Blackmagic cameras, DaVinci Resolve
YouTube
@AlexReinholdsson, filmmaking and camera gear. 35K subscribers as of Sep 2026.@simitstudios, sim racing. 15K subscribers as of Sep 2026.
Company
Reinholdsson Media House B.V.KVK 96166959BTW NL867496265B01
Address
De Netelhorst 9C8051 KE HattemNetherlands
Alex in his helmet, backlit, in the pit lane at Circuit Zandvoort
Circuit Zandvoort. Photo: Mika de Wit.

Brands I've worked with.

Fasciaklinikerna, The Fascia Guide, Panasonic LUMIX, IMAGO, ENGIE, Thales, Learnifier, Sim-Lab, Nooh and VPG Sim.

Have a film or a tool in mind?

A call is the quickest way to find out if I'm the right fit.

Book a callEmail about racing