Nordiska Inglasningar · Sweden · Content → Bookings
Content strategy that filled the booking calendar
3x
Bookings
9
Cities
0→1
Digital presence
Case Study
Overview
A Swedish glass conservatory company had zero digital marketing presence. All leads came from trade shows and word of mouth. They needed a system to generate qualified booking requests across 9 cities.
The Challenge
High-ticket product (€15k–40k per installation) with a long sales cycle. No existing ad accounts, no content library, no tracking infrastructure. The audience — homeowners 45–65 — needed education before they’d commit to a consultation.
The Approach
Built everything from zero: created Google and Meta ad accounts, installed tracking, produced a library of project showcase content. Ran a two-phase strategy: awareness content (before/after transformations, lifestyle imagery) feeding into a retargeting funnel with lead forms for free consultations. Geo-targeted campaigns per city with localised ad copy.
Results
Booking requests tripled within 4 months. Now active in 9 cities across Sweden with a predictable pipeline of qualified leads feeding the sales team every week.
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