Beauty Subscription · Belgium · €15k/mo budget
+315% engagement through authentic UGC
+315%
Engagement
+68%
Conversions
+40%
Brand trust
Case Study
Overview
A Belgian beauty subscription box was stuck relying on polished brand photography that looked great but didn’t convert. Their Meta CPM was rising and click-through rates were falling quarter over quarter.
The Challenge
The brand’s creative was beautiful but sterile — studio shots that scrolled past without stopping anyone. They had no UGC pipeline, no creator relationships, and no process for testing creative variations at scale.
The Approach
Sourced 12 micro-creators across Belgium and the Netherlands. Built conversion-focused scripts for unboxing, routine, and before/after formats. Produced 40+ content pieces in the first month. Structured A/B testing by hook, body, and CTA independently. Repurposed winning UGC across paid Meta, organic TikTok, and email campaigns.
Results
Engagement rates jumped 315%. Conversion rate from paid social increased 68%. Brand trust metrics (measured via post-purchase surveys) improved 40%. Content now repurposed across 3 platforms from a single production pipeline.
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