Lower CAC, higher ROAS
Media Buying
Data-driven campaign management across Meta, Google, and TikTok. Every euro tracked, every decision backed by data. Optimised daily, reported weekly.
What’s included
- Meta Ads (Facebook + Instagram) management
- Google Ads (Search + Shopping + YouTube) management
- TikTok Ads management
- Campaign architecture & restructuring
- Audience research & segmentation
- Budget allocation & bid strategy
- Daily optimization & monitoring
- Weekly performance reports
- Bi-weekly strategy calls
How it works
I build your campaign architecture from the ground up — structured by funnel stage, not by guesswork. Prospecting, retargeting, and retention each get their own budget allocation and creative strategy. Bid strategies are aligned with your actual business goals, not platform defaults.
Daily optimization
I’m in your ad accounts every day. Adjusting budgets, pausing underperformers, scaling winners. Budget increases are methodical — max 20% every 3–4 days to stay in the learning phase sweet spot. No set-and-forget.
Weekly reporting
Every Friday you get a clear report: what was spent, what it returned, what’s being tested next week, and why. No vanity metrics. ROAS, CAC, and revenue — the numbers that actually matter.
Ready to get started?
Book a free strategy call. I’ll review your current media buying setup and show you the opportunities.
Book a strategy call